Just as a Little Black Dress is the essential element of any woman’s wardrobe, a social media strategy is the essential element of any corporate internet strategy. Without it, design an amazing website and no one will know because no one can find it.
A few months back, Mari Smith was one of the trainers at the eWomen Network Conference in Dallas, Texas. After spending time in two sessions on Social Media with her, I knew that there was more for me to learn. And I must tell you that if this glamour girl needs to learn geek stuff, it might as well be from a diva with turquoise as the central color of her brand! So I signed up for what I thought was going to be a weekend Social Media bootcamp called Social Media Mastery Immersion.
This past weekend, I joined the experience remotely from my home in San Jose with high hopes. Well, I was not disappointed. If you are looking for a class that meets you where it finds you in the world of social media for business and offers the hands on resources to take you to the next level, I highly recommend this immersion.
There are two ways to take the class: one is onsite in San Diego and the other is by computer at your office wherever that may be. I participated remotely and learned more than enough to convince me that taking the class in San Diego live is an investment worth making in my business. I will be checking her schedule and booking my trip.
For reasons completely out of Mari’s control, the first few hours of the class were plagued with technical problems. What made it all work was that Mari took 100% ownership. She made sure that the experience was the best it could be under the circumstances and that she over delivered in getting the resources to us as quickly and conveniently as possible.
And because the format is an interactive experience, there was a great deal to be learned from other attendees and trainers who were there to hand hold us. I was struggling with one aspect of the Facebook mapping language called FBML (don’t even ask me what I think that acronym stands for!). I posted a note on our online chat room and in a short while, one of the panelists sent me a YouTube video that showed me step by step how to load this annoying little piece of code.
But the class was far more than just the nuts and bolts of social media. It dealt with the relationships, the business aspects and the spiritual side of what is holding us back in our businesses. It was far more of a learning experience than just about any other class I have taken.
If you are interested in learning more about incorporating Social Media into your business, visit her website at marismith.com. The site alone is a treasure trove of information and a portal for social media marketing. And watch the GlamourByLBD Facebook and Twitter account for fun new changes in the coming months!
Labor Day weekend marks the end of the summer and the best clearance events on Summer inventory. This is a great time to browse and pick up those one or two special pieces that you couldn’t justify the splurge. There are usually a few high end pieces at great prices for these sales. These are not the sales where you want to try to purchase a new wardrobe. Things are out of season and too picked over. From time to time, these sales will feature close outs on year round items such as jeans at stellar prices. Grab them up!
Shopbop.com has amazing high end products and great sales. For my Fashionista friends out there This is worth the click!
I do recommend that when you do find that special piece, you go ahead and take it to your favorite seamstress for alterations now so that it will be stored and ready to wear.
I am going into my sixth year as a Doncaster consultant. And I am still surprised by what the design team can do to notch up an LBD and make it just a little more special. This fall, the Noir Dress in Stretch Viscose Jersey has an adorable draping right at the waist. Every dress is clearly not for every body but this draping and the overall construction of the dress is going to make the dress an “it” for many body types that struggle with where to hide that tummy pooch other than inside a tent!
The draping at the front gives it a trendy feel but the look and feel of the dress is elegant classic. And the level of workmanship in the details makes its couture. No bulkiness or distraction is added to the dress by a concealed dyed-to-match zipper closure at back, while the criss crossed draping detail at front waist and self-belt at waist with self-covered buckle closure elongate the body, accentuate the curves and conceal the stomach. The final elegant touches include a vent at center back hem and full lining.
To learn more about the Noir Dress or other Fall fashions from Doncaster, please click here to visit our website. Or better yet, lets get together and go through the collection together. I am having a Doncaster event now through the middle of September.
Over the weekend, Nordstrom relaunched its website. Perusing through the site, it is apparent that there are substantial teeth to the overhaul.
I have noticed updates and patches for the past several years that were clearly aimed at continuing that Personal Shopper experience that Nordstrom is so famous for. There have been lots of video tips, blogs and interactive information. It just didn’t hang together very well. The makeover seems to have made the bells and whistles much easier to work with while adding a few more tricks. In the past, the site has been somewhat slow to load and cumbersome to work with. I look forward to a slicker, faster moving site that is not dragged down by a ten year old website with too many plugins.
One of the things that really bugged me was the clutter on the home page. Now are there are only three tabs. And from those tabs, there is improved navigation, improved photography and better opportunities to search for inventory. It has much more of that Nordstrom Concierge experience from the brick and mortar. The social networking and video blogging sections of the website is aply named “Conversation.” There are plans to include local features on the site, further tying the brick and mortar to the internet in a seamless way.
To learn more, check out this full article on Women’s Wear Daily or visit the Nordstrom site.
I have been wearing clogs since high school. When they are in style I wear them everywhere and when they are not, I wear them around the house. Good clogs are comfortable, fashionable and great for my flat feet and sensitive back. My two favorite brands have always been Cole Haan for a heel and Dansko for flat. Well, Dansko just jumped right into the heel category with the Rae Clog. This clog has a very attractive and moderately chunky 3” heel with a 3/4” platform, making it very wearable as an all day shoe by most women. The heel itself is substantial enough to comfortably support the platform without feeling like you are going to fall off of it. Yet, it has a fashioned look to it so that it does not appear overly chunky.
Endless provides the best writeups I have found in the industry. Here is what Endless.com has to say about the Dansko Rae clog:
“Ahhhhh, Dansko. There you go again. Doing your all-day comfort thing. Making us feel so good on our feet. With excellent arch support and legendary comfort, you let us stand longer than ever. And with great styles in a range of heel heights, you have us feeling all tingly inside, just like the day we first met. When wife and husband team, Mandy Cabot and Peter Kjellerup discovered the world’s most comfortable shoe in a tiny shop in Denmark in 1990, they just had to bring some home for their friends. When their friends tried them on, they told their friends. And just like that, a shoe company was born. Now Dansko not only sells their original clogs, but also heels, boots, sandals, wedges and flats too! Every style features the Dansko DNA - materials and construction carefully selected to promote good foot, leg and back health, so that you can stand better, for longer. Say goodbye to choosing between looking good and feeling good. And say hello to having it all.”
Click here to see the indepth photos from endless.com.
Click here to see more from endless.com
