Faith Loafer by ASGI at Endless.comThere’s nothing that pulls me out of late-in-the-season-been-there-wrote-that writers block like a great Facebook conversation.  And today, it happened!  My college buddy and glamour gal, Faith was threatening to throw in the towel and start wearing “teachers shoes!”  Holy Wardrobe, Batman, That Would Be a Fashion Emergency!  Fortunately, her true friends jumped on in support with lots of great ideas and fashionable balance is being restored to the universe via online shopping…

To listen to the fashion media, there is Jimmy Choo and Uggs.  No middle ground.  For those of us who live and walk in the real world, there’s a whole underground of reasonable shoes that are fun to wear. 

Upon later reflection, it occured to me that it has been quite some time since I jumped in on the topic of “Cute Shoes That Won’t Kill You”  So, for the next few days, I am going to look at some great fun and fashionable shoes that your feet will thank you for wearing. 

My favorite comfort brands, which include a wide range of styles and price points are Sofft, Think!, ASGI, Cole Haan, Pikolinos, Helle Comfort, Dansko and Taryn Rose.  In honor of my friend, Faith, I believe I will start with the ASGI Faith Loafer

ASGI is a great blend of classic style, fashion forward and comfort.  They have great classic loafers and ballet flats, a trendy line of booties and pumps that will make your feet feel better than barefoot.  Every pair of shoes has built in orthotics. 

The ASGI company philosophy in their own words…

“ Most shoe companies design a look and then place a sole on it. At Asgi we started our shoes from a different place. Your feet. We call it foot-centric design and it means simply that we focused our design efforts on the foot first and then built our shoes from the inside out. We’ve pioneered a totally new way to support your foot. In total comfort. It’s called Soleplex and it’s the most advanced comfort system you will ever see in any shoe. We use only the finest, comfort-enhancing materials available. We love shoes as much as you do. That’s why we integrate the latest colors and patterns into the pods, chassis and the uppers so every part works together to form a comfort-fashion masterpiece.”

And the Faith Loafer…

Little Miss Preppy just let out her s-s-sassy s-s-side! This Faith loafer from ASGI has a reptile embossed leather upper with a sparkling chainlink vamp accent, twin-goring for optimal flexibility, and Soleplex technology, which means this shoe will be with you and then some every step of the way. The orthotic footbed will conform to the anatomical shape of your foot, the chassis will cradle your foot with utmost care, and the “pod” outsole will provide maximum shock-absorption.

Click here to learn more about the Faith Loafer by ASGI at endless.com

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  1. Sarah Burnette Conrad about 1 hour later:
    OMG LauraBeth!! YOU GO PROFESSIONAL GIRL!! Love that you came up w/ this stellar idea and are gonna run w/ it this week! So talented! Creative! I'm totally following this. Can't wait to see what you write about!!! THANK YOU!! We needed this!

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